Marketing Automation, Email and Lead Generation
Strategy, Insight and Guides
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Beyond Design: Elevating Website Building
Having spearheaded numerous website launches across varied CMS platforms like WordPress, Umbraco, and more, it’s imperative to shift our perspective on website development. It’s a misconception to view it merely as a design-focused project. Rather, it’s a strategic endeavour that transcends visual aesthetics and encompasses…
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How to set up a welcome programme on a marketing automation platform
A welcome programme is one of the most important marketing automation campaigns you can run. It helps you build trust and loyalty with your new subscribers, customers, or users, and sets the tone for your future communication. A welcome programme can also help you segment…
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Email beats Social Media in the long run
Social media relies on being viral, being trendy, and fleeting. Invest heavily and solely focused on those channels, you lose when something changes. Whether it’s a algorithm change, a dramatic change in management direction, a sudden monetisation policy, or an audience that’s fleeing the platform.…
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Email marketing isn’t sexy!
Whether or not email marketing is considered “sexy” is a matter of personal opinion, but it is definitely a highly effective and sophisticated marketing strategy. Email marketing may not be seen as “sexy” in the same way as newer and trendier marketing channels like social…
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Web3 is still reliant on email
Sign up to anything including Web3 platforms and more often than not email will be the primary thing being asked for. Email is often used for security and user logins because it provides a reliable and secure means of communication. Here are a few reasons…
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Email “Killers” failed
There are several reasons why email marketing has remained a popular and effective marketing strategy despite the many technological advances and changes in consumer behaviour over the years: Overall, email marketing has remained a powerful marketing tool because it is adaptable, measurable, and cost-effective, while…
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First steps in marketing automation
Marketing automation is the use of technology to streamline and simplify marketing tasks, freeing up more time for marketers to focus on strategy and creative efforts. Here are the first steps you can take to implement marketing automation in your organization: By following these first…
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Optimise a lead nurture programme
Here are some steps to optimize a lead nurture program built into a marketing automation platform: By following these steps, you can optimize your lead nurture program and ensure that it is delivering the desired results for your business.
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Plan an implementation
Here is a general plan for choosing and implementing a marketing automation platform: When the marketing automation platform becomes part of business as usual, it should be fully integrated into your marketing and sales processes. Your team should be using the platform on a daily…
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Sales Alignment
Aligning marketing automation with sales is crucial for maximizing the effectiveness of your marketing and sales efforts. Here are a few ways to do this: By aligning marketing automation with sales, you can create a seamless and effective sales and marketing funnel that drives growth…
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MarTech stack
When building a marketing automation stack, there are several key technology tools to consider: Some of these may also be part of your CMS to manage your website. The exact tools you choose will depend on your specific marketing goals and needs. It’s important to…
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Choosing a Marketing Automation Platform
Choosing a marketing automation platform can be a complex process, but here are a few key factors to consider: Ultimately, the best marketing automation platform for you will depend on your specific goals and needs, as well as the resources available to you. It’s important…
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Strategy – Top 5 tasks
Marketing Automation Strategy These are the Top 5 tasks to do when you’re planning your strategy for Marketing Automation.